Theoretical paradigms, issues, and debates / Masaaki Kotabe and Kristiaan Helsen -- The ancient road : an overview of globalization / Terry Clark, Monica Hodis, and Paul D'Angelo -- The changing global political and institutional environment / Jonathan Doh and Terrence Guay -- Marketing and the global legal environment / Subhash Jain and Robert Bird -- Consumer cognition across cultures / Bernd H. Schmitt and Nader T. Tavassoli -- Nation equity : country-of-origin effects and globalization / Durairaj Maheswaran and Cathy Yi Chen -- Researching international markets : philosophical and methodological issues / V. Kumar -- Research into exporting : theoretical, methodological, and empirical insights / Constantine S. Katsikeas, Leonidas C. Leonidou, and Saeed Samiee -- International franchising and licensing / Lance Eliot Brouthers and Jason Patrick McNicol -- Joint ventures and alliances / Miguel Rivera-Santos and Andrew C. Inkpen -- Establishment mode choice : acquisition versus Greenfield entry / Desislava Dikova and Keith D. Brouthers -- Exit strategies / Masaaki Kotabe and Sonia Ketkar -- Global competitive marketing strategy / Michael Grund, Oliver Heil, and Mark Elsner -- Global sourcing strategy / Masaaki Kotabe, Michael J. Mol, and Janet Y. Murray -- Uniformity versus conformity : the standardization issue in international marketing strategy / Saeed Samiee, Constantine S. Katsikeas, and Marios Theodosiou -- International diffusion of new products / Trichy V. Krishnan and Suman Ann Thomas -- Global branding / John Roberts and Julien Cayla -- Pricing in the global marketplace / Kristiaan Helsen -- Global communications / Gary J. Bamossy and Johny K. Johansson -- Global channels of distribution / Daniel C. Bello and Forrest Briggs -- Global trends in grocery retailing / Katrijn Gielens and Marnik G. Dekimpe -- International salesforce management / Thomas Brashear Alejandro -- The Internet and international marketing / Venkatesh Shankar and Jeffrey Meyer -- Organizational heritage, institutional changes and strategic responses of firms from emerging economics / Preet S. Aulakh and Raveendra Chittoor -- Small multinational enterprises under globalization / Gary Knight -- Ethics and corporate social responsibility for marketing in the global marketplace / Georges Enderle and Patrick E. Murphy.

Includes bibliographical references and index.

"Over the past two decades the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced and promises to be an essential addition to the study of this critical subject area." "In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community."--Jacket.

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