Includes bibliographical references and index.

To blog or not to blog / Christie Wilcox -- From page to pixel : a personal history of science blogging / Carl Zimmer -- How to set up a science blog / Khalil A. Cassimally -- Using science art and imagery in a blog / Glendon Mellow -- Building an audience for your blog / Ed Yong -- Ethical considerations for science bloggers / Janet D. Stemwedel -- The deal with networks / Danielle N. Lee -- Indie blogging : on being a "ronin" / Zen Faulkes -- Getting interactive / Rose Eveleth -- Brevity is the soul of microblogging / Joe Hanson -- Science and art of personal storytelling / Ben Lillie -- Using social media to diversity science / Alberto I. Roca -- I'm not going to tell you how to be a woman science blogger / Kate Clancy -- Blogging as an early career journalist / Colin Schultz -- Institutional blogging / Karl Bates -- Blogging as a resource for science education / Marie-Claire Shanahan -- Communicating science as a graduate student / Jason C. Goldman -- Blogging on the tenure track / Greg Gbur -- Metrics : measuring the success of your blog / Matt Shipman -- Toot your own horn : self-promotion in social media / Liz Neeley -- Blogging at scientific conferences / Travis Saunders and Peter Janiszewski -- Tackling the hard sciences / Rhett Allain -- Blogging about controversial topics / Emily Willingham -- Persuading the unpersuadable : deniers, cynics, and trolls / Melanie Tannenbaum -- Who's paying? Science blogging and money / Bethany Brookshire -- From science blog to book / Brian Switek -- Afterword / Paige Jarreau.

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