Selling beyond eBay : foolproof ways to reach more customers and make big money on rival online marketplaces / Greg Holden.

By: Holden, GregMaterial type: TextTextPublisher: New York : American Management Association, c2006Description: vi, 296 p. : ill. ; 24 cmISBN: 0814473490; 9780814473498Subject(s): Internet marketing | Internet auctions | SellingDDC classification: 658.8/7 LOC classification: HF5415.1265 | .H654 2006Online resources: Table of contents
Contents:
Should you sell beyond eBay? -- Creating a solid foundation on eBay -- Searching for life beyond eBay -- Carrying your experience and reputation to new venues -- Accurately valuing your merchandise -- New strategies for moving inventory -- Finding more than one way to sell -- Selling off high-value assets and equipment -- Connect with collectors at specialized auction sites -- Reaching local buyers -- Partnering with a big name -- Leveraging Amazon.com's customer base -- Overstock.com -- Finding the right operational partner -- Handling payments -- Planning your own website -- Boosting your website's effectiveness -- Opening a brick-and-mortar store -- Trade shows, flea markets, and other offline sales venues -- Finding new sources of merchandise -- Reaching overseas buyers -- Partnering with other sellers.
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Should you sell beyond eBay? -- Creating a solid foundation on eBay -- Searching for life beyond eBay -- Carrying your experience and reputation to new venues -- Accurately valuing your merchandise -- New strategies for moving inventory -- Finding more than one way to sell -- Selling off high-value assets and equipment -- Connect with collectors at specialized auction sites -- Reaching local buyers -- Partnering with a big name -- Leveraging Amazon.com's customer base -- Overstock.com -- Finding the right operational partner -- Handling payments -- Planning your own website -- Boosting your website's effectiveness -- Opening a brick-and-mortar store -- Trade shows, flea markets, and other offline sales venues -- Finding new sources of merchandise -- Reaching overseas buyers -- Partnering with other sellers.

Includes bibliographical references and index.

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