Simply better : winning and keeping customers by delivering what matters most / Patrick Barwise, Sean Meehan.
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TextPublisher: Boston : Harvard Business School Press, c2004Description: xiv, 216 p. : ill. ; 25 cmISBN: 0875843980; 9780875843988Subject(s): Consumer satisfaction -- Evaluation | MarketingDDC classification: 658.8/12 LOC classification: HF5415.335 | .B37 2004Online resources: Table of contents | Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Library | HF5415.335 .B37 2004 (Browse shelf (Opens below)) | 1 | In transit from Main Library to Female Library since 07/28/2022 | STACKS | 51952000103264 | |
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Main Library | HF5415.335 .B37 2004 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000125648 |
Includes bibliographical references (p. 197-208) and index.
Differentiation that matters -- How customers really see your brand -- Identifying generic category benefits -- Challenges of innovating to drive the market -- Caution: inside-the-box advertising doesn't work -- Customer-focused mind-set -- How to be simply better.
"Simply Better is a back-to-basics manifesto for today's businesses. Barwise and Meehan argue that successful differentiation lies not in unique selling propositions, but in generic category benefits, such as good service, on-time delivery, and quality products, that any company can provide. The key is to deliver these consistently better than competitors. Illustrating this customer-focused differentiation through vivid examples of companies, including Toyota, P&C, Hilti, Tesco, and Ryanair, Simply Better outlines an actionable framework managers can use." "Simply Better shows how meeting and exceeding the most ordinary of customer expectations can lead to extraordinary - and lasting - rewards."--BOOK JACKET.
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