Includes bibliographical references and index.

"As the landscape of recruiting changes, different methods are needed to reach talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the expertise to create a social media recruiting strategy. In a series of easy to follow chapters and manageable steps, Social Media Recruitment covers the essentials from the beginning to the end of the process, including: how to implement a social media strategy; the crossover between HR, recruitment and marketing; measuring ROI; HR policies and procedures needed; big data and HR; using technology in recruiting, such as video interviewing; social media as an internal collaboration and communication tool across companies; how social media will impact recruitment and HR in the future."-- Provided by publisher.

"In order to attract the right people into your organization despite a global shortfall of talented candidates, new methods are now needed to reach future talent. Social media needs to become a vital part of any recruitment strategy. Social Media Recruitment combines practical guidance with case studies and insights from industry thought leaders to provide a full understanding of what social media means for HR and recruitment and how to successfully integrate and use it. It covers the essentials from the beginning to the end of the process, including employer branding, interviewing and onboarding, and how to assess the ROI of the social media recruitment strategy. Ideal for all HR and recruitment professionals, and anyone responsible for talent strategy, this practical guide focuses on devising and implementing a social media recruitment strategy that works for your organization and is aligned with your recruitment objectives"-- Provided by publisher.

01. The fast-changing recruitment landscape -- The growing mismatch between the skills companies need and the talent available -- The shortfall of digital talent -- The changing demographics of multigenerational workforces -- Recruitment talent within organizations -- Knowledge gaps -- Fast-changing candidate expectations -- The extinction of the desktop PC -- mobile and tablet -- Social media recruiting -- speed, transparency everywhere -- Data-based recruiting -- 02. Recruitment using social media -- What can you use social media for within recruitment? -- Recruiting using pictures that appeal to a specific global audience -- Twitter is a powerful tool when mixed with a television programme -- Reaching for the sky with LinkedIn Recruiter -- Show me, not 'tell' recruiting, is the new black -- Messaging is still social and still simple -- Image-focused social networks -- perfect for telling a story -- Recruiting using self-deleting social messages -- 03. Selecting your social networks -- Which social media platforms could you use? -- Mainstream social networks -- 04. Social media tools -- Monitoring your brand -- Social media management -- dashboards -- Social media productivity tools -- Content creation tools -- Collaboration tools -- Hashtag tools -- 05. Social media recruitment strategy -- Understanding the big picture -- Technology is both a help and a hindrance -- Getting started with your social media recruiting strategy -- Social media recruiting strategy framework -- 06. Candidate sourcing with social media -- What is sourcing? -- So what is the difference between sourcing and recruiting? -- Sourcing people on LinkedIn -- How to source people on Twitter -- How to source people on Facebook -- Using Google+ to find people -- How to use X-ray search for candidates -- Sourcing using video -- Using images to source people -- Sourcing senior candidates -- International sourcing -- If Boolean searching is just too much for you -- 07. Building your employer brand -- How to further enhance the employer brand -- How can you enhance your employer brand by using recruitment content marketing and social media? -- How to get started with recruitment content marketing -- 08. Social media big data -- LinkedIn data visualization -- How to use CV data to recruit based on a culture fit -- People search aggregators are changing the face of recruitment -- Big data, recruitment metrics and decision making -- 09. Establishing ROI -- Getting started: objectives, targets and tactics -- Different understanding of ROI within your structure -- Measuring reach, exposure and influence -- Paid social media and ROI -- 10. Social media guidelines -- What should a social media policy cover? -- How to get started on your first social media policy guideline -- Adverse response management on social media -- 11. Building a business case for social media recruitment -- Getting started with your business case -- How to construct your business case -- 12. Future recruitment -- A lesson in future candidate communication from a Roman emperor -- Candidate attraction goes mobile -- Predictive, automated and algorithmic talent sourcing -- Interviewing via video, mobile and tablet -- Recruiting using augmented reality and smartphones -- Recruitment in the future still requires good recruiters.

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