Includes index.

Planning your business -- Ambience, décor, and display -- Location, location, location -- Creating mini-boutiques -- Finances -- Customer service, and hiring and training personnel -- Marketing, advertising, and promoting -- Bringing the community inside -- Your grand opening.

"You have fantasized about it for years. Maybe it's a sumptuous boutique filled with glorious antiques, a hip designer clothing store, or an intimate, inviting neighborhood bakery replete with homemade cupcakes and delectable apple tarts. Author Dorothy Finell knows that there is nothing more satisfying or joyous than owning a shop of one's own. In The Specialty Shop, she invites you into some of the most creative and successful shops in the world.".

"From the elegant to the whimsical, this book is a lively guide to everything you need to know to open your own shop, from decorating and displays to marketing and customer service. As you journey through these extraordinary gift shops, toy stores, tea houses, and clothing boutiques, you'll discover the secrets of successful shop owners from the U.S., Europe, and Australia who have turned their passions into a profitable business. The key to opening the shop you've always dreamed of owning lies right in your hands. It's beautiful, it's unique, and it's all yours. Now, come on in! Book jacket."--BOOK JACKET.

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