Lagae, Wim. <br/><br/>
Sports sponsorship and marketing communications :  a European perspective / 
Wim Lagae. 
 - Harlow, England ;  New York :  Financial Times Prentice Hall,  c2005. 
 - xvi, 248 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273687069 9780273687061 
<br/><br/><label>LCCN: </label>2004056435 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing.<br/>Sports sponsorship.<br/>Communication in marketing.<br/>Sports--Economic aspects.
<br/><br/><label>LC Class. No.: </label>GV716  / .L3413 2005 
<br/><br/><label>Dewey Class. No.: </label>796/.0698