Keller, Kevin Lane,  1956- <br/><br/>
Strategic brand management :  a European perspective / 
Kevin Lane Keller, Tony Aperia, Mats Georgson. 
 - Harlow, England ;  New York :  Prentice Hall Financial Times,  2008. 
 - xxvi, 829 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Levi's Dockers : creating a sub-brand -- Intel Corporation : branding an ingredient -- The California Milk Processor Board : branding a commodity -- Nivea : managing a brand portfolio -- Nike : building a global brand. 
<br/><br/><label>ISBN: </label>9780273706328 (pbk. : alk. paper) 0273706322 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2008003326 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / K449 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/27