Strategic management /
Richard Lynch.
- 5th ed.
- Harlow, England ; New York : Prentice Hall/Financial Times, 2009.
- xxx, 826 p. : col. ill. ; 27 cm.
Rev. ed. of: Corporate strategy. 4th ed. 2006.
Includes bibliographical references and indexes.
This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.