TY  - BOOK
AU  - Lynch,Richard L.
AU  - Lynch,Richard L.
TI  - Strategic management
SN  - 9780273716389 (pbk. : alk. paper)
AV  - HD30.28 .L92 2009
U1  - 658.4/012 22
PY  - 2009///
CY  - Harlow, England, New York
PB  - Prentice Hall/Financial Times
KW  - Business planning
KW  - Strategic planning
N1  - Rev. ed. of: Corporate strategy. 4th ed. 2006; Includes bibliographical references and indexes
N2  - This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches
ER  -