David, Fred R.
Strategic management : concepts /
Fred R. David.
- 13th ed., Global ed.
- Harlow : Pearson Education, 2010.
- 399 p. ill. ; 28 cm.
Previous ed.: Indianapolis, Ind.: Prentice Hall, 2008.
Includes bibliographical references.
9780137034987 (pbk.) 0137034989 (pbk.)
Strategic planning--Case studies.
Business planning--Case studies.
HD30.28 / .D3785 2011
658.4012