Alsem, K. J. <br/><br/>
Strategic marketing :  an applied perspective / 
Karel Jan Alsem. 
 - Boston :  McGraw-Hill,  c2007. 
 - xi, 324 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "Karel Jan Alsem creates a clear and understandable process for exploring each step of strategic marketing. This is done through a four part organization: evaluation, analysis, planning, and implementation. This flexible, yet thorough presentation allows strategic marketing to be understood and applied, while it builds confidence by explaining strategies with clarity and relevant background."--BOOK JACKET. 
<br/><br/><label>ISBN: </label>0073025860 (alk. paper) 9780073025865 (alk. paper) 9780071244176 (pbk.) 0071244174 (pbk.) 
<br/><br/><label>LCCN: </label>2006013722 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .A435 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8/101