TY  - BOOK
AU  - Andreasen,Alan R.
AU  - Kotler,Philip
TI  - Strategic marketing for nonprofit organizations
SN  - 9780131753723 (hardcover : alk. paper)
AV  - HF5415 .K6312 2008
U1  - 658.8/02 22
PY  - 2008///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Nonprofit organizations
KW  - Marketing
N1  - Includes bibliographical references and index
N2  - Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
ER  -