Street marketing : the future of guerrilla marketing and buzz /
Marcel Saucet.
- xiii, 191 pages : illustrations ; 25 cm
Includes bibliographical references (pages 173-177) and index.
Marketing today. The crisis in conventional marketing -- Unconventional marketing -- The street today. Reimagining the street -- Where the street generates a modern culture -- The street and word-of-mouth -- Street marketing. An evolving practice -- Creating a street marketing campaign -- Generating buzz -- Evaluating risk -- New applications of street marketing. Customizing street marketing in unexpected ways -- Social causes and the street -- Conclusion: the outlook for street marketing.
"This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"-- "This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"--
9781440838385 1440838380
Greenwood Pub Group, C/O ABC Clio Po Box 1911, Santa Barbara, CA, USA, 93116 SAN 857-7099
2015019518
Internet marketing. Target marketing. Consumers' preferences. Relationship marketing. BUSINESS & ECONOMICS--Marketing--General. BUSINESS & ECONOMICS--Advertising & Promotion. BUSINESS & ECONOMICS--E-Commerce--Internet Marketing. Consumers' preferences. Internet marketing. Relationship marketing. Target marketing.