TY  - BOOK
AU  - Saucet,Marcel
TI  - Street marketing: the future of guerrilla marketing and buzz 
SN  - 9781440838385
AV  - HF5415.1265 .S28 2015
U1  - 658.8/72 23
PY  - 2015///
CY  - Santa Barbara
PB  - Praeger
KW  - Internet marketing
KW  - Target marketing
KW  - Consumers' preferences
KW  - Relationship marketing
KW  - BUSINESS & ECONOMICS
KW  - Marketing
KW  - General
KW  - bisacsh
KW  - Advertising & Promotion
KW  - E-Commerce
KW  - Internet Marketing
KW  - fast
N1  - Includes bibliographical references (pages 173-177) and index; Marketing today. The crisis in conventional marketing -- Unconventional marketing -- The street today. Reimagining the street -- Where the street generates a modern culture -- The street and word-of-mouth -- Street marketing. An evolving practice -- Creating a street marketing campaign -- Generating buzz -- Evaluating risk -- New applications of street marketing. Customizing street marketing in unexpected ways -- Social causes and the street -- Conclusion: the outlook for street marketing
N2  - "This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"--; "This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"--
ER  -