Stone, Bob,  1918-2007. <br/><br/>
Successful direct marketing methods :  interactive, database, and customer-based marketing for digital age / 
Bob Stone and Ron Jacobs. 
 - 8th ed. 
 - New York :  McGraw-Hill,  c2008. 
 - xxviii, 663 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071458290 (hbk.) 0071458298 (hbk.) 
<br/><br/><label>LCCN: </label>2008298156 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .S757 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/72