TY  - BOOK
AU  - Zenios,Stefanos A.
AU  - Makower,Josh
AU  - Yock,Paul G.
TI  - Biodesign: the process of innovating medical technologies 
T2  - Cambridge texts in biomedical engineering
SN  - 9780521517423 (hardback)
AV  - R856 .B56 2010
U1  - 610.28 22
PY  - 2010///
CY  - Cambridge, New York
PB  - Cambridge University Press
KW  - Biomedical engineering
N1  - Includes bibliographical references and index; Machine generated contents note; Pt. I; Identify --; Sect. 1; Needs Finding --; 1; Strategic focus --; 2; Observation and problem identification --; 3; Need statement development --; Sect. 2; Needs Screening --; 4; Disease state fundamentals --; 5; Treatment options --; 6; Stakeholder analysis --; 7; Market analysis --; 8; Needs filtering --; Pt. II; Invent --; Sect. 3; Concept Generation --; 9; Ideation and brainstorming --; 10; oncept screening --; Sect. 4; Concept Selection --; 11; Intellectual property basics --; 12; Regulatory basics --; 13; Reimbursement basics --; 14; Business models --; 15; Prototyping --; 16; Final concept selection --; Pt. III; Implement --; Sect. 5; Development Strategy and Planning --; 17; IP strategy --; 18; R&D strategy --; 19; Clinical strategy --; 20; Regulatory strategy --; 21; Quality and process management --; 22; Reimbursement strategy --; 23; Marketing and stakeholder strategy --; 24; Sales and distribution strategy --; 25; Competitive advantage and business strategy --; Sect. 6; Integration --; 26; Operating plan and financial model --; 27; Business plan development --; 28; Funding sources --; 29; Licensing and alternate pathways
N2  - Recognize market opportunities, master the design process, and develop business acumen with this 'how-to' guide to medical technology innovation. A three-step, proven approach to the biodesign innovation process - identify, invent, implement - provides a practical formula for innovation
ER  -