TY  - BOOK
AU  - Drapkin,Michael
AU  - Lowy,Jon
AU  - Marovitz,Daniel
TI  - Three clicks away: advice from the trenches of eCommerce 
SN  - 0471396826 (cloth : alk. paper)
AV  - HF5548.32 .D73 2001
U1  - 658.8/4 21
PY  - 2001///
CY  - New York
PB  - John Wiley
KW  - Electronic commerce
KW  - Management
KW  - Internet
N1  - Includes bibliographical references (p. 205-212) and index; Strategy --; Formulating an Online Strategy --; Get a Strategy --; Process Improvement --; Electrification --; New Paradigms --; Generate Value --; Understanding the Web Landscape --; A Brief History of the Internet --; Content Publishing --; Shopping --; Communities --; Portals --; B2B, B2C, B2--Who Cares?!? --; Financial Services --; Exchanges and Markets --; ASPs --; ISPs --; XXX on the WWW --; Internet-Enabled Mobile Devices and WAP --; Advertising on the Web --; The Banner Ad --; Other Types of Ads --; Tracking --; Barter Advertising --; How Web Media Are Bought --; Organization --; Staffing --; Classic Culture Clashes --; Recruiting --; Consultants --; Compensation and Equity --; Web Roles --; Information Architecture, User Interface, and Usability --; Programming and Development --; Architecture --; Operations --; Legal --; Quality Assurance --; Producers and Project Managers --; Senior Management --; Starting a Start-Up --; Why Start-Ups Succeed and Why They Fail --; Checklist for Web Success --; Business Planning and Funding --; Looking for Liquidity Events --; The Nouveau Riche: How to Spend the Money Once You've Got It --; Growing Your E-commerce Organization --; PandL Responsibility and Channel Conflict --; Reporting Structures --; Growing and Managing Your Business --; The Virtual Office --; Outside Resources --; The Evolution of e-commerce --; Web Shops --; Boutiques --; The Hungry Bears --; Full Integration --; Incubators --; Cheap Site Generators --; Off the Beaten Track --; Free --; Project Management --; Project Organization --; Budget Estimation
UR  - http://catdir.loc.gov/catdir/bios/wiley043/00061963.html
UR  - http://catdir.loc.gov/catdir/description/wiley035/00061963.html
UR  - http://catdir.loc.gov/catdir/toc/onix06/00061963.html
ER  -