Cooper, Scott W. <br/><br/>
Tips and traps for marketing your business / 
 Tips & traps for marketing your business 
Scott Cooper, Fritz Grutzner, Birk Cooper. 
 - New York :  McGraw-Hill,  c2008. 
 - vii, 213 p. :  ill. ;  24 cm. 
 - Tips & traps .
 - Tips & traps series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Gathering information -- Defining the scope of your business -- Defining your brand -- Who is your target? -- What is your message? -- Measuring performance -- Advertising and promotion -- Traditional media -- Publicity -- Interactive marketing -- Creating the customer experience -- Managing customer relationships -- Innovation : your marketing engine. 
<br/><br/><label>ISBN: </label>0071494898 (alk. paper) 9780071494892 (alk. paper) 
<br/><br/><label>LCCN: </label>2007035880 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .C588 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8