TY  - BOOK
AU  - Cooper,Scott W.
AU  - Grutzner,Fritz
AU  - Cooper,Birk
TI  - Tips and traps for marketing your business
T2  - Tips & traps
SN  - 0071494898 (alk. paper)
AV  - HF5415 .C588 2008
U1  - 658.8 22
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index; Gathering information -- Defining the scope of your business -- Defining your brand -- Who is your target? -- What is your message? -- Measuring performance -- Advertising and promotion -- Traditional media -- Publicity -- Interactive marketing -- Creating the customer experience -- Managing customer relationships -- Innovation : your marketing engine
UR  - http://catdir.loc.gov/catdir/toc/ecip0726/2007035880.html
ER  -