The way to wealth : success strategies of the wealthy entrepreneur /
Brian Tracy.
- [Irvine, CA] : Entrepreneur Press, c2007-
- v. <1-> ; 24 cm.
Includes index.
The psychology of entrepreneurship -- Planning for success -- Selecting a product or service -- Marketing, selling, and customer service -- Get your numbers right -- Choosing the right location -- Proper packaging promotes profits -- Winning the hearts and minds of your customers -- All business is people business -- Financing your business -- Increasing your profits -- Improving your personal productivity.