TY  - BOOK
AU  - Keyser,Scott
TI  - Winner takes all: seven-and-a-half principles for winning bids, tenders and proposals 
SN  - 9781907794506
AV  - HD2365 .K49 2014
U1  - 658.723 23
PY  - 2014///]
CY  - London
PB  - LID
KW  - Letting of contracts
KW  - Proposal writing in business
KW  - Proposal writing in public contracting
KW  - fast
KW  - Kundenmanagement
KW  - gnd
KW  - Angebotsbearbeitung
KW  - Vergabe
KW  - Ausschreibung
KW  - Bid-Management
KW  - Kundenauftrag
KW  - Contracts
KW  - Tenders
KW  - Client relationships
N1  - Principle 1: Pre-qualify every opportunity -- Principle 2: Choose the best team -- Principle 3: Meet the client pre-submission -- Principle 4: Persuade through the written word -- Principle 4.5: Write a cracking executive summary -- Principle 5: Present a powerful pitch -- Principle 6: Get client feedback post-award -- Principle 7: Manage the bid like a project
N2  - Advises that the winners of bids and contracts generally do so with a very small margin. Offers hints, tips and techniques to widen those margins and increase your chances of winning
ER  -