Building rainmakers : the definitive guide to business development for lawyers /
David King Keller, PhD.
- viii, 556 pages ; 23 cm
Includes index.
Learn from the experts -- A to Z business development guide for lawyers -- Avoid these disasters -- Summary and conclusion -- Exhibits 1-4: Questions for strangers/potential clients/clients -- Exhibits 5-10: How to identify and create ideal target client list -- Exhibits 11-16: Business development plan templates -- Exhibits 17-20: Understanding the sales process -- Exhibits 21-25: Marketing firm/self -- Exhibits 26-28: Key business development topics -- Exhibit 29: 300 questions to test your BD IQ/answers in the book.
9781634250832 1634250834
2015047009
Lawyers--Marketing.--United States Law firms--Marketing.--United States Practice of law--Economic aspects--United States. Legal services--Marketing.--United States Law firms--Marketing. Lawyers--Marketing. Legal services--Marketing. Practice of law--Economic aspects.