Keller, David King,

Building rainmakers : the definitive guide to business development for lawyers / David King Keller, PhD. - viii, 556 pages ; 23 cm

Includes index.

Learn from the experts -- A to Z business development guide for lawyers -- Avoid these disasters -- Summary and conclusion -- Exhibits 1-4: Questions for strangers/potential clients/clients -- Exhibits 5-10: How to identify and create ideal target client list -- Exhibits 11-16: Business development plan templates -- Exhibits 17-20: Understanding the sales process -- Exhibits 21-25: Marketing firm/self -- Exhibits 26-28: Key business development topics -- Exhibit 29: 300 questions to test your BD IQ/answers in the book.

9781634250832 1634250834

2015047009


Lawyers--Marketing.--United States
Law firms--Marketing.--United States
Practice of law--Economic aspects--United States.
Legal services--Marketing.--United States
Law firms--Marketing.
Lawyers--Marketing.
Legal services--Marketing.
Practice of law--Economic aspects.


United States.

KF316.5 / .K453 2016

340.068/8