Ross, Jeanne W.,

Designed for digital : how to architect your business for sustained success / Jeanne W. Ross, Cynthia M. Beath, and Martin Mocker. - xvii, 185 pages : illustrations ; 24 cm. - Management on the cutting edge series .

Includes bibliographical references and index.

Digital business design -- Building shared customer insights -- Building an operational backbone -- Building a digital platform -- Building an accountability framework -- Building an external developer platform -- Developing a roadmap for your digital transformation -- Designing your company for digital -- Appendix 1: Committing to an operating model to build an operational backbone -- Appendix 2: Assessing your building blocks for digital transformation -- Notes -- Index.

9780262042888 (hardcover : alk. paper) 9780262542760 (paperback)

2018059707


Information technology--Management.
Entrepreneurship--Technological innovations.

HD30.2 .R66 2019

658