Designed for digital : how to architect your business for sustained success /
Jeanne W. Ross, Cynthia M. Beath, and Martin Mocker.
- xvii, 185 pages : illustrations ; 24 cm.
- Management on the cutting edge series .
Includes bibliographical references and index.
Digital business design -- Building shared customer insights -- Building an operational backbone -- Building a digital platform -- Building an accountability framework -- Building an external developer platform -- Developing a roadmap for your digital transformation -- Designing your company for digital -- Appendix 1: Committing to an operating model to build an operational backbone -- Appendix 2: Assessing your building blocks for digital transformation -- Notes -- Index.