TY  - BOOK
AU  - Ross,Jeanne W.
AU  - Beath,Cynthia Mathis
AU  - Mocker,Martin
TI  - Designed for digital: how to architect your business for sustained success 
T2  - Management on the cutting edge series
SN  - 9780262042888 (hardcover : alk. paper)
AV  - HD30.2 .R66 2019 
U1  - 658 23
PY  - 2019///]
CY  - Cambridge, MA
PB  - The MIT Press
KW  - Information technology
KW  - Management
KW  - Entrepreneurship
KW  - Technological innovations
N1  - Includes bibliographical references and index; Digital business design -- Building shared customer insights -- Building an operational backbone -- Building a digital platform -- Building an accountability framework -- Building an external developer platform -- Developing a roadmap for your digital transformation -- Designing your company for digital -- Appendix 1: Committing to an operating model to build an operational backbone -- Appendix 2: Assessing your building blocks for digital transformation -- Notes -- Index
ER  -