Introduction to sport management : theory and practice / Mark Nagel, Richard Southall.
- 2nd Edition
- Dubuque, IA : Kendall Hunt Publishing Company c2011.
- xviii, 384 p. : ill. (chiefly col.) ; 26 cm.
Includes bibliographical references and index.
Do you really want to work in the sport industry? -- Socio-cultural aspects of sport -- The United States sport industry -- Sport in the global marketplace -- Ethics and ethical decision making -- Legal aspects of sport -- Strategic management -- Sport marketing -- Sport-sales & revenue generation -- Sport communication -- Facility management -- Sport finance -- Interviews -- Sport management resources.