Rathore, Basant <br/><br/>
Strategic media planning and buying :  integration of traditional and digital media / 
Basant Rathore. 
 - First South Asia edition. 
 - xx, 420 pages  illustrations (black and white)  24 cm 
 - 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781032724577 
<br/><br/><label>Source: </label> Library of Congress -- New Delhi Overseas Office 
<br/><br/><label>LCCN: </label>2024365702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning--India<br/>Purchasing--India
<br/><br/><label>LC Class. No.: </label>HF5826.5 .R38 2024