TY  - BOOK
AU  - Rathore,Basant
TI  - Strategic media planning and buying: integration of traditional and digital media 
SN  - 9781032724577
AV  - HF5826.5 .R38 2024 
PY  - 2024///
CY  - Abingdon, Oxon
PB  - Routledge, Taylor & Francis Group
KW  - Advertising media planning
KW  - India
KW  - Purchasing
N1  - Includes bibliographical references and index; Also available as an e-book
ER  -