Percy, Larry, <br/><br/>
Strategic advertising management / 
Larry Percy, Richard Rosenbaum-Elliott. 
 - Sixth Edition. 
 - xxi, 475 pages :  illustrations ;  25 cm 
<br/><br/> Revised edition of the authors' Strategic advertising management, [2016] 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780198835615 
<br/><br/><label>LCCN: </label>2020949306 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Advertising--Management.<br/>Strategic planning.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5438.5 .P475 2021 
<br/><br/><label>Dewey Class. No.: </label>659.1