01454cam a2200409 i 4500 21781984 SA-PMU 20260406132816.0 201029s2021 enka b 001 0 eng 2020949306 9780198835615 9780192572561 9780192572578 (epub) 21781984 DLC eng rda DLC pcc HF5438.5 .P475 2021 659.1 23/eng/20230601 Percy, Larry, author. Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott. Sixth Edition. Oxford, United Kingdom : Oxford University Press, [2021] xxi, 475 pages : illustrations ; 25 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Revised edition of the authors' Strategic advertising management, [2016] Includes bibliographical references and index. Sales promotion. Advertising Management. Strategic planning. Communication in marketing. Elliott, Richard H., author. 7 cbc orignew 2 epcn 20 y-gencatlg lcc BOOK 13018 13018 0 0 lcc 0 0 MAIN MAIN 2026-04-06 0 HF5438.5 .P475 2021 51952000271239 2026-04-06 2026-04-06 BOOK 0 0 lcc 0 0 MAIN FEMALE 2026-04-06 0 HF5438.5 .P475 2021 51952000271246 2026-04-06 2026-04-06 BOOK