Percy, Larry creator author. Elliott, Richard H. author. text bibliography enk 2021 Sixth Edition. monographic eng

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xxi, 475 pages : illustrations ; 25 cm Larry Percy, Richard Rosenbaum-Elliott. Revised edition of the authors' Strategic advertising management, [2016] Includes bibliographical references and index. Sales promotion Advertising Management Strategic planning Communication in marketing HF5438.5 .P475 2021 659.1 9780198835615 2020949306 DLC 201029 20260406132816.0 21781984 eng