TY  - BOOK
AU  - Percy,Larry
AU  - Elliott,Richard H.
TI  - Strategic advertising management
SN  - 9780198835615
AV  - HF5438.5 .P475 2021 
U1  - 659.1 23/eng/20230601
PY  - 2021///]
CY  - Oxford, United Kingdom
PB  - Oxford University Press
KW  - Sales promotion
KW  - Advertising
KW  - Management
KW  - Strategic planning
KW  - Communication in marketing
N1  - Revised edition of the authors' Strategic advertising management, [2016]; Includes bibliographical references and index
ER  -