Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph's University, Cristel Antonia Russell, Pepperdine University. - Fourteenth edition. Rental edition. - xxi, 521 pages illustrations (chiefly color) 29 cm -

Previous edition: 2020.

Includes bibliographical references and index.

"The 14th edition of Consumer Behavior is crisp, fresh, and an organized structure of the latest and most complex facets of consumer behavior. It includes the important sociocultural issues that have shaped consumers' world over the past few years"-- Provided by publisher.

9781292452340

2023900941


Consumer behavior

HF5415.32 .S6 2024