Wirtz, Jochen. <br/><br/>
Essentials of services marketing / 
Jochen Wirtz (Author) 
 - 4th edition. 
 - 680 pages :  illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781292425191 
<br/><br/><label>LCCN: </label>2012406816 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980 .W567 2023