TY  - BOOK
AU  - Wirtz,Jochen
TI  - Essentials of services marketing
SN  - 9781292425191
AV  - HD9980 .W567 2023 
PY  - 2023///
CY  - Singapore, New York
PB  - Pearson Education South Asia Pte Ltd.
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -