TY  - BOOK
AU  - Ragas,Matthew W.
AU  - Culp,Ron
TI  - Business essentials for strategic communicators: creating shared value for the organization and its stakeholders 
SN  - 9781349481880
AV  - HF5718 .R34 2014
U1  - 658.4/5 23
PY  - 2014///
CY  - New York City
PB  - Palgrave Macmillan
KW  - Business communication
KW  - Corporate culture
KW  - Public relations
KW  - Finance
KW  - Economics
KW  - Communications
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management
KW  - Management Science
KW  - Organizational Behavior
KW  - fast
KW  - Communication
KW  - Electronic books
N1  - Includes bibliographical references and index; Foreword / Gary Sheffer -- Preface -- Acknowledgements -- List of tables and figures -- Introduction to business essentials for communicators -- Why knowledge of "business 101" matters -- Foundational business knowledge for communicators -- Economics and economic indicators -- Finance and the stock market -- Accounting and financial statements -- The law and corporate disclosure -- Intangible assets and non-financial information -- Focal areas at the intersection of business and communication -- Corporate governance -- Corporate social responsibility -- Corporate reputation -- Demonstrating and improving the business value of communication -- Communication measurement and evaluation -- References -- Glossary -- Index -- About the authors
N2  - The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential "Business 101" knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more all with an eye on how this knowledge helps them do their jobs better as communication professionals
ER  -