TY  - BOOK
AU  - Beech,John
AU  - Chadwick,Simon
TI  - The business of sport management
SN  - 0273682687 (pbk.)
AV  - GV713 .B87 2004
U1  - 796.069 22
PY  - 2004///
CY  - Harlow
PB  - Pearson Education
KW  - Sports administration
KW  - Physical education and training
KW  - Administration
N1  - Includes bibliographical references and index
N2  - This book looks at the distinctive context of sports organisations in both theoretical and practical terms. It examines sports management theories and practice within functional areas such as finance, human resource management and marketing. It also considers important contemporary issues such as risk management, the media, sponsorship, merchandising, and management information systems in sport
ER  -