Kretovics, Mark.

Business practices in higher education : a guide for today's administrators / Mark A. Kretovics. - New York : Routledge, 2011. - xiv, 243 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Today's environment -- Organizational and administrative structures of higher education in the US -- Basic economic principles and higher education -- Finance -- Budget basics -- Management principles -- Managing human resources in higher education: the recruitment, selection, and retention of competent staff -- Marketing basics -- Politics and power: defense against the dark arts -- Where do we go from here?: what is next?

9780415874014 (alk. paper) 0415874017 (alk. paper) 9780415874021 (alk. paper) 0415874025 (alk. paper) 9780203838624 (alk. paper) 0203838629 (alk. paper)

2010022461


Universities and colleges--Business management--United States--Handbooks, manuals, etc.

LB2341.93.U6 / K74 2011

378.1/060973