TY - BOOK AU - Kretovics,Mark TI - Business practices in higher education: a guide for today's administrators SN - 9780415874014 (alk. paper) AV - LB2341.93.U6 K74 2011 U1 - 378.1/060973 22 PY - 2011/// CY - New York PB - Routledge KW - Universities and colleges KW - United States KW - Business management KW - Handbooks, manuals, etc N1 - Includes bibliographical references and index; Today's environment -- Organizational and administrative structures of higher education in the US -- Basic economic principles and higher education -- Finance -- Budget basics -- Management principles -- Managing human resources in higher education: the recruitment, selection, and retention of competent staff -- Marketing basics -- Politics and power: defense against the dark arts -- Where do we go from here?: what is next? ER -