TY  - BOOK
AU  - Collis,Jill
AU  - Hussey,Roger
TI  - Business research: a practical guide for undergraduate & postgraduate students 
SN  - 9780230301832
AV  - HD30.4 .C65 2014
U1  - 338/.0072 23
PY  - 2014///
CY  - Houndmills, Basingstoke, Hampshire, New York, NY
PB  - Palgrave Macmillan
KW  - Business
KW  - Research
KW  - Methodology
KW  - fast
KW  - Betriebswirtschaftslehre
KW  - gnd
KW  - Forschungsmethode
KW  - Företagsekonomi
KW  - forskning
KW  - metodik
KW  - sao
N1  - Includes bibliographical references and index; 1 understanding research -- 2 dealing with practical issues -- 3 identifying your paradigm -- 4 designing the research -- 5 searching and reviewing the literature -- 6 writing your research proposal -- 7 collecting qualitative data -- 8 analysing qualitative data -- 9 integrated collection and analysis methods -- 10 collecting data for statistical analysis -- 11 analysing data using descriptive statistics -- 12 analysing data using inferential statistics -- 13 writing up the research -- 14 troubleshooting
N2  - "A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour."--Publisher's website
UR  - http://catalogue.londonmet.ac.uk/record=b1688449~S1
ER  -