Tancer, Bill. <br/><br/>
Click :  what millions of people are doing online and why it matters / 
Bill Tancer. 
 - 1st ed. 
 - New York :  Hyperion,  c2008. 
 - xi, 221 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [205]-209) and index. 
<br/><br/>PPC--porn, pills, and casinos -- Getting to the what we really think -- Prom in January -- Failed resolutions & the false hope syndrome -- Celebrity worship syndrome -- What are you afraid of? : and other telling questions -- Web who.0 -- Data rocks and the television-Internet connection -- Women wrestlers and arbitraging financial markets -- Finding the early adopters -- Super-connectors and predicting the next rock star -- Epilogue : who we are and why it matters. 
<br/><br/> An Internet analyst responsible for monitoring the aggregate online research of more than ten million users every day shares insights into how people use the Web, navigate, and search for information, and explains how his work can help businesses to target consumer trends. 
<br/><br/><label>ISBN: </label>9781401323042 1401323049 
<br/><br/><label>LCCN: </label>2008016758 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet users--Psychology.--United States<br/>Web usage mining.
<br/><br/><label>LC Class. No.: </label>ZA4235  / .T36 2008 
<br/><br/><label>Dewey Class. No.: </label>006.3/12