TY - BOOK AU - Tancer,Bill TI - Click: what millions of people are doing online and why it matters SN - 9781401323042 AV - ZA4235 .T36 2008 U1 - 006.3/12 22 PY - 2008/// CY - New York PB - Hyperion KW - Internet users KW - United States KW - Psychology KW - Web usage mining N1 - Includes bibliographical references (p. [205]-209) and index; PPC--porn, pills, and casinos -- Getting to the what we really think -- Prom in January -- Failed resolutions & the false hope syndrome -- Celebrity worship syndrome -- What are you afraid of? : and other telling questions -- Web who.0 -- Data rocks and the television-Internet connection -- Women wrestlers and arbitraging financial markets -- Finding the early adopters -- Super-connectors and predicting the next rock star -- Epilogue : who we are and why it matters N2 - An Internet analyst responsible for monitoring the aggregate online research of more than ten million users every day shares insights into how people use the Web, navigate, and search for information, and explains how his work can help businesses to target consumer trends UR - http://catdir.loc.gov/catdir/toc/ecip0817/2008016758.html ER -