TY  - BOOK
AU  - Christensen,Clayton M.
AU  - Hall,Taddy
AU  - Dillon,Karen
AU  - Duncan,David S.
TI  - Competing Against Luck: the Story of Innovation and Customer Choice 
SN  - 9780062435613
AV  - HD53 .C487 2016
U1  - 658.4 23
PY  - 2016///]
CY  - New York, NY
PB  - HarperBusiness, an imprint of HarperCollins Publishers
KW  - Creative ability in business
KW  - Customer services
KW  - Success in business
KW  - BUSINESS & ECONOMICS
KW  - Industries
KW  - Service
KW  - bisacsh
KW  - Research & Development
KW  - fast
KW  - Consumer Behavior
KW  - Innovation
KW  - gnd
KW  - Modernisierung
KW  - Kundendienst
KW  - Unternehmenserfolg
N1  - Includes bibliographical references and index; Introduction: Why You Should Hire this Book -- Section I: An Introduction to Jobs Theory -- Chapter 1: The Milk Shake Dilemma -- Chapter 2: Progress, not Products -- Chapter 3: Jobs in the Wild -- Section 2: The Hard Work -- and Payoff -- of Applying Jobs Theory -- Chapter 4: Job Hunting -- Chapter 5: How to Hear What Your Customers Don't Say -- Chapter 6: Building your Résumé -- Section 3: The Jobs to Be Done Organization -- Chapter 7: Integrating Around a Job -- Chapter 8: Keeping Your Eye on the Job -- Chapter 9: The Jobs-focused Organization -- Chapter 10: Final Observations About the Theory of Jobs
N2  - Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs
ER  -