Solomon, Michael R. Consumer behavior : buying, having, and being / Michael R. Solomon. - 9th ed., Global ed. - Boston, Mass. ; London : Pearson, c2011. - 680 p. : ill. (chiefly col.) ; 28 cm. Previous ed.: 2009. Includes bibliographical references and indexes. ISBN: 9780137034963 (pbk.) 0137034962 (pbk.) Subjects--Topical Terms: Consumer behavior.Market surveys. LC Class. No.: HF5415.32 / .S6 2011 Dewey Class. No.: 658.8342