TY  - BOOK
AU  - Masters,Mark
TI  - The content revolution: communicate what you stand for by telling a better story 
SN  - 9781907794872
AV  - HF5415.1265 .M33 2015
U1  - 658.872 23
PY  - 2015///]
CY  - London
PB  - LID
KW  - Internet marketing
KW  - Case studies
KW  - Marketing
KW  - Technological innovations
KW  - fast
N1  - Prelude: a story to set the scene -- Adapting to a new world -- The traits we need for positioning ourselves as a credible resource -- The rise of the human -- Presenting your voice to others -- The ability to create, pick and grow -- Building your media company -- Tools to reap the rewards -- Serving others
N2  - Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition, is the answer to longevity? The old marketing way is dead, where we were encouraged to spend more on advertising and to be seen. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses are the stories that we tell. This isn't a book based on old theories, creating marketing plans, Maslow's Hierarchy Of Needs and looking at the '4 Ps.' It's all about a new way of thinking - one based on the content - that is more emotional and becoming more useful to others (and solving their problems) to create profitable action. Featuring exclusive interviews from leading content marketing pioneers from around the globe such as Joe Pulizzi, Chris Brogan, Ann Handley, Robert Rose and Jay Baer, this book introduces a brand new marketing vocabulary
ER  -