TY  - BOOK
AU  - Gesteland,Richard R.
TI  - Cross-cultural business behavior: negotiating, selling, sourcing and managing across cultures 
SN  - 8763001497
AV  - HF5389 .G47 2005
U1  - 395.52 22
PY  - 2005///
CY  - [Copenhagen, Denmark]
PB  - Copenhagen Business School Press
KW  - Business etiquette
KW  - Export marketing
KW  - Intercultural communication
KW  - Negotiation in business
KW  - National characteristics
N1  - Includes bibliographical references (p. [345]-351)
N2  - Provides practical guidance for negotiating with customers and suppliers around the world. This fourth edition includes cases, additional negotiator profiles and comparisons of Nordic business cultures as well as advice for adapting sales presentations to the culture of the customer
ER  -