TY  - BOOK
AU  - Neuman,W.Russell
TI  - The digital difference: media technology and the theory of communication effects 
SN  - 9780674504936
AV  - HM1206 .N477 2016
U1  - 303.48/33 23
PY  - 2016///
CY  - Cambridge, Massachusetts
PB  - Harvard University Press
KW  - Information society
KW  - Information networks
KW  - Technology and civilization
KW  - Information technology
KW  - Social aspects
KW  - Political aspects
KW  - Mass media
KW  - fast
KW  - Informationsgesellschaft
KW  - gnd
KW  - Informationstechnik
KW  - Medienwirkungsforschung
KW  - Massenmedien
KW  - Digitalisierung
KW  - Kommunikation
KW  - 05.20 communication and society
KW  - nbc
N1  - Includes bibliographical references and index; The propaganda problem -- The prospect of precision -- The paradox of profusion -- Pondering polysemy -- Predisposed to polarization -- The politics of pluralism -- Public policy -- Praxis
N2  - "Although the shift from one-way to two-way mass communication - from broadcasting to social networking - represents a revolutionary restructuring, it does not necessarily mean the public is better informed, more culturally or politically polarized, or more engaged in public life. Practices, institutions, and norms are in mid-transition and potentially subject to our individual and collective choice. The book is designed to connect the best of recent scholarship with these pressing policy questions"--Provided by publisher
ER  -