TY  - BOOK
AU  - Falk,Edgar A.
TI  - 1001 ideas to create retail excitement
SN  - 0735203431
AV  - HF5429 .F242 2003
U1  - 658.8/2 21
PY  - 2003///
CY  - New York
PB  - Prentice Hall
KW  - Retail trade
KW  - Sales promotion
KW  - Marketing
N1  - Includes index; Preface: Meeting the Marketing Challenges of the Twenty-first Century -- Ch. 1. The Changing Face of Retail ... and You Are in the Driver's Seat -- Ch. 2. You Can't Go It Alone -- Ch. 3. Tracking the Trends to Stay Ahead of the Pack -- Ch. 4. Gathering the Data to Help You Make Your Marketing Decisions -- Ch. 5. Developing a Marketing Strategy and a New Age Sales Force -- Ch. 6. Establishing a Winning Customer Service Program -- Ch. 7. Looking Good from Your Front Windows to the Back of the Store -- Ch. 8. Making the Big Decision: Which Programs to Conduct -- Ch. 9. Creating Exciting Holiday and Seasonal Promotions -- Ch. 10. In-Store Special Events That Draw Customers -- Ch. 11. The Right Sale for the Right Place -- Ch. 12. Everyone Loves a Contest -- Ch. 13. Sports as a Promotional Vehicle -- Ch. 14. Building Repeat Business and Incremental Sales -- Ch. 15. Cross Promoting and Other Ways to Extend Your Visibility -- Ch. 16. Good Community Citizenship Is Good Business -- Ch. 17. Marketing Your Restaurant -- Ch. 18. Making the Internet Work for You -- Ch. 19. It's David Versus Goliath: Small Retailers Take On the Chains -- Ch. 20. Innovative Steps Retailers Are Taking to Attract Customers -- Ch. 21. Getting Publicity Exposure in the Local Media -- Ch. 22. Samples of Materials to Send to Media to Get Publicity -- Ch. 23. Using Advertising and Other Paid Services to Promote Your Store -- Ch. 24. Need Help?
N2  - "Edgar A. Falk's 1001 Ideas to Create Retail Excitement is a compendium that no small or medium-size retail business owner can afford to be without. Here, the author, a nationally known marketing and public relations guru whose clients have included everyone from GE to American Motors, amends his landmark retailing bible with seven new chapters, including one on restaurant marketing, and teaches business owners how to think big in the face of growing competition and consumer insecurity." "He offers a veritable encyclopedia of practical suggestions that show small- to medium-size retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back over and over again. From proven successful ideas for eye-catching window displays, in-store promotions, restaurant marketing, and special events to strategies tried for market research and publicity, this guide provides everything the small- to medium-size business owner needs to become more aggressive and effective in pulling in customers and fending off competition."--BOOK JACKET
UR  - http://catdir.loc.gov/catdir/enhancements/fy0720/2003050680-b.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy0720/2003050680-d.html
ER  -