TY  - BOOK
AU  - Wang,R.
TI  - Disrupting digital business: create an authentic experience in the peer-to-peer economy 
SN  - 9781422142011
AV  - HF5548.32 .W3624 2015
U1  - 658.8/72 23
PY  - 2015///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Electronic commerce
KW  - Technological innovations
KW  - Management
KW  - Business enterprises
KW  - BUSINESS & ECONOMICS
KW  - E-Commerce
KW  - General (see also COMPUTERS
KW  - Electronic Commerce)
KW  - bisacsh
KW  - Entrepreneurship
KW  - Economics
KW  - General
KW  - fast
KW  - Unternehmen
KW  - gnd
KW  - Organisationsentwicklung
KW  - Digitale Revolution
KW  - Informationstechnik
KW  - Electronic Commerce
KW  - Kundenbindung
N1  - Includes index; Keeping the brand promise -- Being true to yourself business model transformation -- Data exhaust how contextual relationships drive relevancy and engagement -- Being Fox News why trust and transparency enable authenticity -- A glimpse into the future building an intention-driven mind-set -- Networked economies enabling co-innovation and co-creation in a P2P world -- Living and working in an era of digital business
N2  - "Companies succeeding in the digital era have done so not just because of their technology but also because of their understanding of what it takes to build an organization in a digital age. From building a culture of digital DNA to an understanding of what's required to succeed in new business models. Given we no longer sell products or deliver on services, the world of digital requires us to focus on experiences and outcomes. We move from selling products to keeping brand promises. Organizations usually react to change by denying, delaying, and disparaging. But that's a recipe for failure. As with past transformations, organizations must prepare to move ahead of these social, organizational, and technology shifts or be left behind as digital business disruption becomes a necessity. Ray Wang provides a different approach-at once, insightful and practical. By observing the march of technological progress over the past few decades, Wang analyzes the trends that businesses must pay attention and how they should react to them. Those trends, when taken seriously, require a new way of thinking about business"--; "Companies succeeding in the digital era have done so not just because of their technology but also because of their understanding of what it takes to build an organization in a digital age. From building a culture of digital DNA to an understanding of what's required to succeed in new business models. Given we no longer sell products or deliver on services, the world of digital requires us to focus on experiences and outcomes. We move from selling products to keeping brand promises. Organizations usually react to change by denying, delaying, and disparaging. But that's a recipe for failure. As with past transformations, organizations must prepare to move ahead of these social, organizational, and technology shifts or be left behind as digital business disruption becomes a necessity. Ray Wang provides a different approach--at once, insightful and practical. By observing the march of technological progress over the past few decades, Wang analyzes the trends that businesses must pay attention and how they should react to them. Those trends, when taken seriously, require a new way of thinking about business"--
ER  -