Examining the definition of right and wrong -- Ethics: the balance of information -- Business ethics is about a bunch of small decisions -- Do the right thing in all circumstances -- Setting the right tone at the top -- Integrity and trust deliver results -- Never lose integrity -- Credibility is fragile and needs to be protected -- Pick the right moment to fight prejudice -- It's always your place to say something -- Don't listen to rumor -- Profits and principles -- Beyond business as usual -- Stick to your principles.